# Distribution Plans

_{What this page means?}

| Strategy is | Strategy is not | | ------------------------------------------------------------------------------------------- | ------------------------------------------------------------- | | _{Distribution planning that} _{**consumes validation context**} | _{A generic marketing calendar unrelated to evidence} |

_{What you do in ARIA}

{% stepper %} {% step %} _{**Finish Validate for the idea first**} _{Strategy is hungry for the Notion validation story, not vibes.} {% endstep %} {% step %} _{**Open Strategy**} _Select _{**one validated idea**} _{(avoid “all ideas” mush while you are learning).} {% endstep %} {% step %} _{**Click Create Strategy**} _{Read the} _{**progress dialog**} _{as the honest status surface—refreshing the page is not a personality trait.} {% endstep %} {% step %} _{When the board fills, read section labels} _{**Bottleneck diagnosis**}_, _{**Channel plan**}_, _{**Kill signals**}_{, and} _{**First 48 hours**} _{as landmarks, not decoration.} {% endstep %} {% step %} _{**Open the Distribution page in Notion**} _{check that the plan reads like something you would defend next week.} {% endstep %} {% endstepper %}

_{Three Habits}

{% stepper %} {% step %} _**First** _{Closing the dialog} _{**does not cancel**} _{automation when work continues server-side, full detail still lands in Notion when the run finishes.} {% endstep %} {% step %} _**Second** _{If the board is empty, read the empty state once; it usually means “generate,” not “mysterious outage.”} {% endstep %} {% step %} _**Third** _Name _{**one channel**} _{you would personally defend with your reputation. If none, the plan is still a draft.} {% endstep %} {% endstepper %} ***

_{Ask a question}

_{Which kill signal in the plan would actually make you stop spending?}
_{If you cannot name one, you are still shopping for optimism.}

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